AI Insights · Timothy · April 2021
Q1 2021 Performance of Meal Kits and Specialty Foods Apps on iOS in Latin America
An overview of the Q1 2021 trends for the top delivered meal kits and specialty foods apps on the iOS platform in Latin America, showcasing downloads and active users, provided by Sensor Tower data insights.
In the first quarter of 2021, the delivered meal kits and specialty foods category saw varying performances across top apps on the iOS platform in Latin America. Sensor Tower data reveals interesting trends in downloads and user engagement for these applications.
Vivino: Buy the Right Wine experienced a decrease in revenue from 43K USD at the end of December to 33K USD at the end of March. Downloads started at around 5.4K and saw a slight increase to 3.9K, while weekly active users fluctuated, peaking at around 55K and ending the quarter near 39K.
HelloFresh: Meal Kit Delivery, while not generating revenue in the region during this period, saw its downloads peak at 98 in early February before settling to 69 by the end of March. Weekly active users showed a more stable trend, hovering around 2.1K to 2.4K throughout the quarter.
eMeals - Healthy Meal Plans had negligible revenue, with a spike to 47 USD in late March. Downloads were scarce, with a modest peak of 15 in early February. The app did not have reported weekly active users during this period.
Aquaservice showed minimal activity with no revenue and downloads ranging from a single download to a high of 15 in early February. Like eMeals, Aquaservice did not have weekly active user data available.
Freshly - Food Delivery also reported no revenue for the quarter. Downloads were few, with a high of 15 in mid-February. Weekly active users were very low, starting at 10 and reaching a peak of 41 at the beginning of March.
For more detailed insights and data, Sensor Tower's platform offers an extensive look into app performance metrics across different regions and categories.
